Digital Marketing
Strategy Development
The world of digital marketing has changed permanently during recent years.
And that’s because AI tools can now be used to speed up most key parts of each process, while heavily reducing all of the associated costs.
Therefore, it’s the marketing specialists that heavily embrace these technologies that are now achievable the best possible results for their clients, and this is an approach that we always take with each of our clients at Evo Digital. With over 20 years of relevant experience, we’re always well-placed to advise companies on how to formulate their multi-channel digital marketing strategies. And we can do this in each of the following service areas:
- All forms of “earned media”, in relation to “organic” client acquisition campaigns
- All forms of “owned media”, by helping to optimise all online client relationships
- All forms of “paid media”, by improving ROI on all types of advertising
When formulating these strategies, we always collaborate very closely with each relevant stakeholder, in order to make sure that they coordinate with the company’s key objectives.
The fourth industrial revolution is driven by AI.
Embracing it is not optional, it’s survival.
Klaus Schwab
Our Digital Marketing Services
Alongside putting together top level marketing strategies, we can also help each client with any specific type of digital marketing. And some of our relevant services include:
- Analytics Consultancy
- CRM & Email marketing
- Social Media
- SEO Consultancy
- Content & Digital PR
- Paid Media Consultancy
We can also help with the following types of product development:
And we can always provide different levels of support based on the company’s needs.
Performance Visibility
No matter which service areas we’re helping with, we always provide the maximum amount of visibility on all relevant performances. And some of the metrics that we track include:
- Key performance indicators (KPIs) for the relevant activity
- Additional secondary (or leading) performance indicators
- All relevant return on investment (ROI) metrics
Every report that we produce can be tailored to the individual needs of any particular business.
And we can frequently review each regular report with the relevant stakeholders, in order to iterate towards optimal marketing strategies moving forward.